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Honest Tea (U.S.) is a bottled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. The company is a wholly owned subsidiary of The Coca-Cola Company. ==History== Honest Tea was founded in 1998 by Seth Goldman, a graduate of Harvard and the Yale School of Management who got the idea to found a beverage company while he was at business school; the idea behind the company was to bring beverages to market that were less sweet and organic, and to conduct the business using fair trade principles.〔 Goldman and one of his Yale professors, Barry Nalebuff, conceived the idea for the company and raised $500,000 in startup funds from friends and family.〔 The first order for Honest Tea was from Fresh Fields, an East Coast natural grocery chain that was later acquired by Whole Foods Market. By 2006, Honest Tea had revenue of $13.5 million and was selling about 1.5 million cases a year.〔 The Coca-Cola Company purchased a 40% stake of the U.S. company at $43 million in 2008. It bought the rest of the company in 2011.〔Paul Ziobro March 1, 2011 (Coke Buys Rest of Honest Tea )〕 In 2009, Honest Tea US received an unpaid endorsement when the ''The New York Times'' reported that it was President Barack Obama's preferred beverage. A separate small company, Springleaf, controls the "Honest Tea" trademark in Australia. Honest Tea lost an attempt to claim the rights to the phrase in Australia in 2007. Appears that Annabel Young WON her case against Coca-Cola in Australia as the original brand name holder, retaining the Honest Tea brand. Refers to alleged activities to impede her claim to the brand. In 2013 Honest Tea had sales of $112 million worth and in June 2014 sales for 2014 were projected to be around $130 million.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Honest Tea」の詳細全文を読む スポンサード リンク
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